Do you need good conversion rates for your website? If yes, then it is important to carry out landing page optimization process aptly. Landing page of website should be attractive and should have proper headline, images, call of action, body text, sign of trust, etc. If any of such things is missing in your landing page of website then it is difficult to gain good conversion rate. In the process of SEO such pages play crucial role in order to attract prospective customers.
Page you create should be easy to load, attractive and eye catchy at the same time if you want to gain good visitors. Poorly optimized landing page affects conversion rate and at the same time website quality score calculation can get deteriorate.
How visitors should get benefited with your landing page optimization process? First thing is your page should be such that they can gain easy access to it. You need to sell something then be it product or services by using landing page. Allow visitors to gain follow up related to discounts or your services via email or SMS. Page should be designed din such a way that visitors get encouraged to refer it to other fiends and family members. Allow visitors to place some feedback so that you can successfully bring changes if required.
Following are some of the tips you need to follow to create quality landing page:
- What exactly is your call of action? Many times people make mistake of adding two to three different call of action which might divert the attention of visitors.
- If your call of action is related to buying product or services then don't add more to it by initiating live chat or by asking them to share link to social networking websites. Stick to single and important call of action.
- In landing page optimization process it is important to optimize page loading time from different platforms like PC, mobile phones, tablet, etc.
- Adding too many images can affect page loading time, so add limited but effective images.
- How exactly you want your landing page to perform? Add call of action accordingly and create different landing page for different call of action.
- You can also create landing page that can allow visitors to gain video tutorial guide or free e books. This can allow you to gain good conversion rate.
- Apart from content you can make use of charts or cartoons to explain your products or services.
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