So what are the benefits of Social Media?
- Create Communities:
Social media creates community among the students, parent and faculties. By feeding them with fresh good quality content, social media agency provides an interaction channel for potential students and alumni, with the capacity to convert your followers to brand advocates.
- Share the Experiences:
By using various platforms like YouTube, Facebook, Tumblr, the institute can broadcast the testimonials, reviews, alumni feedbacks, campus news, research findings & facts, and more. This way, the engagement level between the institute and it's students increases, and trust and loyalty slowly develops.
- Create Widespread Awareness:
This era is no longer that of Brochures. Students would rather skim through your social media contents first and analyze you instead of reading through the brochures. So the earlier you are on social media, the better.
Bridging the gap of geographical distance, students or your potential students can easily gather information about your institute, the deliverables, the prospects, etc if you are on social media. Hence creating for you a widespread impact.
- Student Support and Engagement:
If you have a social media that is active with engaging forums, chances are students will be enticed by it. Follow the trends and keep your students engaged with relevant contents, new research results, etc.
Be present for any queries, and will this boost your name towards the top. When students actively participate and engage, the institute have more chances of knowing their own shortcomings too.
- Reputation Management:
There is no guarantee that your reputation is going to stay untarnished or will not be misinformed. So, if you are on social media, you can easily track the information, give clear clarifications or respond promptly and boost your own reputation or brand reputation management.
Having listed some of the benefits from many, it is up to you to form your own social media team/expert of to engage a Social Media Agency to take care of it. Each agency comes with their distinct services, you simply have to pick the ones that suit you best.
Remember, if you have a strong social media presence, you have the chances to get more testimonials, reviews that will in turn spread awareness.
http://www.articlesbase.com/sem-articles/why-engage-social-media-agency-for-education-institutes-7037591.html